What We Are About - The motivation behind the apps

Hi, I’m Simon, a father, an osteopath, and app creator. My mission is simple: to make the world a better place through thoughtful, supportive digital tools for families. Every day in my clinic, I work with people facing physical, emotional, and practical challenges. Many of the issues I see inspired me to create apps that offer real, everyday support beyond the treatment room.

 

Our journey started with Tummy to Toddler. During our own pregnancy, even with all the reading and preparation, we found ourselves surprised by how much we weren’t told until the last minute. In an already emotional and high-stakes environment, those gaps in information made things harder than they needed to be. This app was born out of a desire to give expecting parents the clear, calm guidance we wish we’d had, without the clutter or overwhelm. It continues into postpartum, offering help through the early chaos of newborn life, from feeding confusion to managing mastitis.

 

Then came Creative Kids, sparked by our own children’s love of drawing. We wanted something that encouraged creativity without causing overstimulation, a common issue with many kids’ apps. It began as a simple shape-based drawing tool and evolved into a collection of gentle, engaging games tested on real families. The result? A creative outlet that sparks joy without overwhelm.

 

Exhale was created in collaboration with my fellow osteopath, Adam Thomas. Together, we designed it for the patients we treat many of whom struggle to recall which breathing technique to use in moments of stress or fatigue. Exhale removes the guesswork by allowing you to choose your breath based on how you want to feel calm, energised, focused, or ready for sleep. It’s simple, outcome-based breathing support for real life.

 

My goal is to give families and individuals meaningful digital support that fits naturally into daily life — from birth preparation to breathing routines to quiet creative play.